Project Type Programs
Overview
Marketing Design Adobe Illustrator
Information Design Adobe Photoshop
Editorial Design Adobe InDesign
A digital and print-ready collection of all the designs created as Media Director at FastServ Medical, a small business in West Monroe, Louisiana that provides handicap accessible equipment and services.
Our mission is to meet the home healthcare needs of our clients and patients in the metropolitan area of Northeast Louisiana by providing the highest quality medical equipment, supplies, and services. We respect the rights of our clients/patients, are are dedicated to providing responsible, timely customer service. We ensure that members of our team receive ongoing continuing education so that they are knowledgeable about the latest home healthcare technology and are able to serve our clients and patients effectively.
WMHS Football Ads
Time frame: 3 days
Intention: Print
This was a promotional spread for West Monroe High School in a printed magazine sold during football games. Left is web safe colors, and the right is the original CYMK.
Informational Trifold Pamphlet
Time frame: 2 weeks
This flyer was designed to showcase the goods and services FastServ Medical provides for the community. The goal was to increase sales while maintaining and building customer trust. This trifold was a redesign of a dated version (bottom).
Editorial Marketing Advertisement
Time frame: 1 week
Intention: Print
This was an editorial style advertisement for a local magazines called "SB" Magazine and "Bayou Life" Magazine. SB Magazine is directed towards affluent locals of the Shreveport-Bossier area of Louisiana, which is around 400,00 residents total. Bayou Life is targeted towards a similar demographic but in the Monroe West Monroe area of Louisiana, totaling about 50,000 residents.
SB Magazine is a single page, and Bayou Life is a spread.
Vehicle Rental Informational
Time frame: 1 week
Intention: Digital & Print
This informational sheet was a redesign intended for internal and external use. Using the FastServ style guide, I aimed to increase customer retention, reduce employee support burden, and increase perceived trust & credibility. There are 9 different pages in total, all very similar in design with the exception of the vehicle shown. The bottom images are examples of the previous design.
Handicap Accessible VPL and Elevator Advertisement
Time Frame: 24 Hours
Intention: Print
This was an original design aimed towards local architects and contractors. To build handicap accessible vertical platform lifts (VPL) and elevators, a certified technician, and architect/contractor must work on the project together. This design was stylistically different from many of the previous examples in order to appeal to the recipients more.
To be continued!
New additions to this collection is actively being designed every week! Come back soon for more FastServ Medical creative direction!